Tier 1: High Priority - Immediate Action

High volume, low competition, strong relevance

Action Items:

• Create dedicated landing pages for each Tier 1 keyword
• Allocate 40% of paid search budget to these keywords
• Optimize existing pages for these terms
• Build backlinks targeting these keywords

Tier 2: Medium Priority - Strategic Growth

Medium volume, low-medium competition, good ROI potential

Action Items:

• Allocate 30% of paid search budget to Tier 2 keywords
• Create blog content targeting these keywords
• Optimize service pages for these terms
• Develop email campaigns around trending keywords

Tier 3: Long-Tail Opportunities - Content & SEO Focus

Lower volume, high intent, low competition, excellent conversion potential

High-Intent Long-Tail Keywords

Action Items:

• Create FAQ pages targeting informational keywords
• Optimize for local SEO ("near me" keywords)
• Develop conversion-focused landing pages for transactional keywords
• Create content for "becoming a coach" keywords (coach recruitment)

Tier 4: Trending Keywords - Future Growth

Keywords showing significant growth trends (+900%)

Action Items:

• Prioritize content creation for trending keywords
• Set up Google Ads campaigns for trending keywords early
• Monitor trend sustainability (quarterly reviews)
• Create dedicated service pages for hybrid coaching types

Budget Allocation Strategy

Recommended Monthly Budget Distribution

Total Monthly Budget Assumption: $5,000 -$10,000 USD

Paid Search (Google Ads) - 60% of Budget

Content Marketing - 25% of Budget

• Blog content creation: $1,000-$2,000/month
• SEO optimization: $250-$500/month

Technical SEO - 10% of Budget

• Site optimization: $500-$1,000/month
• Schema markup implementation: One-time $500-$1,000

Monitoring & Tools - 5% of Budget

• SEO tools: $250-$500/month

Campaign Structure Recommendations

Google Ads Campaign Architecture

Campaign 1: High-Volume Core Keywords

Budget: $2,000-$4,000/month Keywords:

• coaching (broad match, high budget)
• life coach (exact/phrase match)
• leadership coach (exact/phrase match)
• dating coach (exact/phrase match)
• executive coach (exact/phrase match)

Ad Groups:

• Life Coaching Services
• Executive & Leadership Coaching
• Dating & Relationship Coaching
• General Coaching Services

Campaign 2: Service-Specific Keywords

Budget: $1,500-$3,000/month Keywords:

• performance coach
• career coaches
• relationship coaching
• professional coaching
• wellness coach

Ad Groups:

• Career Coaching
• Performance Coaching
• Wellness Coaching
• Professional Development Coaching

Campaign 3: Long-Tail High-Intent

Budget: $1,000-$2,000/month Keywords:

• find a life coach
• life coach services near me
• executive coach near me
• get a life coach
• certified life coach

Ad Groups:

• Local Search ("near me")
• High-Intent Transactional
• Certification-Focused

Campaign 4: Trending Keywords

Budget: $500-$1,000/month Keywords:

• executive coaching services
• time management coach
• executive leadership coaching
• life and career coach
• personal executive coach

Ad Groups:

• Executive Coaching Trends
• Career-Life Hybrid
• Leadership Development Trends

Content Strategy

Blog Content Calendar (3-Month Plan)

Month 1: Foundation Content

Week 1:

• "What is a Life Coach? Complete Guide for 2025"
• Target: "life coach", "what is life coaching"

Week 2:

• "Executive Coaching vs. Leadership Coaching: Which Do You Need?"
• Target: "executive coach", "leadership coach", "executive leadership coaching"

Week 3:

• "How to Find the Right Life Coach for You"
• Target: "find a life coach", "life coach services near me"

Week 4:

• "Career and Life Coaching: A Complete Guide"
• Target: "career and life coach", "life career coach"

Month 2: Service Deep-Dives

Week 1:

• "Dating Coach vs. Relationship Coach: Understanding the Difference"
• Target: "dating coach", "relationship coaching"

Week 2:

• "Time Management Coaching: Transform Your Productivity"
• Target: "time management coach"

Week 3:

• "Performance Coaching for Professionals"
• Target: "performance coach", "professional coaching"

Week 4:

• "Wellness Coaching: Holistic Approach to Well-Being"
• Target: "wellness coach", "health and wellness coaches"

Month 3: Advanced Topics

Week 1:

• "How to Become a Certified Life Coach"
• Target: "becoming a certified coach", "certified life coach"

Week 2:

• "Executive Coaching Services: What to Expect"
• Target: "executive coaching services"

Week 3:

• "Personal Executive Coach: When You Need Both"
• Target: "personal executive coach", "executive and life coach"

Week 4:

• "Coaching Website Best Practices"
• Target: "coaching website", "life coach website"

Landing Page Strategy

Priority Landing Pages (Create in Order)

1. /life-coach - Target: "life coach" (10K-100K volume)
2. /executive-coach - Target: "executive coach" (1K-10K volume)
3. /leadership-coach - Target: "leadership coach" (10K-100K, +900% trend)
4. /dating-coach - Target: "dating coach" (10K-100K volume)
5. /career-coach - Target: "career coaches" (10K-100K volume)
6. /executive-coaching-services - Target: "executive coaching services" (trending)
7. /time-management-coach - Target: "time management coach" (trending)
8. /life-and-career-coach - Target: "life and career coach" (trending)
9. /find-a-life-coach - Target: "find a life coach" (high intent)
10. /certified-life-coach - Target: "certified life coach" (10K-100K volume)

Landing Page Optimization Checklist

• Primary keyword in H1 tag
• Secondary keywords in H2/H3 tags
• Keyword in first 100 words of content
• Internal links to related service pages
• Clear call-to-action (CTA)
• Schema markup (Service, FAQPage)
• Meta title (50-60 chars) with keyword
• Meta description (150-160 chars) with keyword
• Image alt text with keywords
• Mobile-responsive design
• Fast page load speed (<3 seconds)
• Local SEO elements (if applicable)

SEO Implementation Plan

On-Page SEO Priorities

Home Page Optimization

Target Keywords:

• coaching (primary)
• life coach
• executive coach
• leadership coach

Actions:

• Update meta title to include primary keywords
• Optimize H1 to include "coaching" and "life coach"
• Add keyword-rich content section
• Include schema markup for Service/Organization

Service Pages Optimization

Existing Service Pages to Update:

1. Life Coaching page → Target: "life coach", "life coaching services"
2. Executive Coaching page → Target: "executive coach", "executive coaching services"
3. Leadership Coaching page → Target: "leadership coach", "leadership coaching"
4. Dating Coaching page → Target: "dating coach"
5. Career Coaching page → Target: "career coaches", "career coaching"
6. Performance Coaching page → Target: "performance coach"
7. Wellness Coaching page → Target: "wellness coach"

Optimization Actions:

• Add primary keyword to page title
• Include keyword in first paragraph
• Create FAQ sections with long-tail keywords
• Add related service links
• Optimize images with keyword-rich alt text

Technical SEO

Schema Markup Implementation

• Service schema for each coaching type
• FAQPage schema for common questions
• Organization schema for Dancing Dragons
• LocalBusiness schema (if applicable)
• Review/Rating schema (when reviews are available)

Site Structure Improvements

• Create keyword-focused category pages
• Implement breadcrumb navigation
• Optimize URL structure (/service-type/coach-name)
• Add XML sitemap with priority keywords
• Create robots.txt optimization

Performance Optimization

• Page speed optimization (target: <3s load time)
• Mobile-first indexing preparation
• Core Web Vitals optimization
• Image optimization and lazy loading
• CSS/JS minification

Local SEO Strategy

"Near Me" Keyword Opportunities

Local SEO Actions

1. Google Business Profile Optimization

   • Complete profile with all service categories
   • Add service-specific keywords in description
   • Collect and respond to reviews
   • Post regular updates with keyword-rich content

2. Location Pages

   • Create location-specific landing pages
   • Target: "[Service] coach in [City]"
   • Include local schema markup
   • Add local business information

3. Local Citations

   • List on local business directories
   • Ensure NAP (Name, Address, Phone) consistency
   • Get listed on coaching-specific directories

Conversion Optimization

High-Intent Keyword Landing Pages

Transactional Keywords → Conversion-Focused Pages

"find a life coach" Landing Page:

• Clear value proposition
• Coach matching quiz/form
• Social proof (testimonials)
• Free consultation CTA
• Trust indicators (certifications, years in business)

"life coach services near me" Landing Page:

• Location selector
• Local coach listings
• Map integration
• "Book Consultation" CTA
• Local testimonials

"get a life coach" Landing Page:

• Step-by-step process explanation
• Benefits section
• Pricing transparency
• Free consultation offer
• Success stories

Informational Keywords → Content + Soft CTA

"i want to be a life coach" Content:

• Comprehensive guide to becoming a coach
• Certification requirements
• Soft CTA: "Interested in coaching? Apply to join our collective"

"becoming a certified coach" Content:

• Certification process guide
• Requirements and steps
• Soft CTA: "Join Dancing Dragons as a certified coach"

Competitive Analysis Insights

Keywords Already in Account (Advantage)

These keywords show "In Account" status, indicating existing campaigns:

• coaching - High volume, maintain and optimize
• life coach - High volume, expand reach
• coaching life - Medium volume, optimize
• life coaching services - Low volume, increase budget
• life coach website - Medium volume, optimize landing page
• wellness coach - Medium volume, maintain
• personal coaching - Medium volume, expand
• professional life coach - Low volume, test performance
• corporate coaching - Low volume, B2B opportunity

Action: Audit existing campaigns for these keywords, optimize underperformers, increase budget for winners.

Low Competition Opportunities

Keywords with Low Competition (Easier to Rank):

1. life coach - 10K-100K volume, Low competition ⭐
2. executive coach - 1K-10K volume, Low competition ⭐
3. leadership coach - 10K-100K volume, Low competition ⭐
4. dating coach - 10K-100K volume, Low competition ⭐
5. performance coach - 1K-10K volume, Medium competition
6. career coaches - 10K-100K volume, Low competition ⭐
7. relationship coaching - 10K-100K volume, Low competition ⭐
8. wellness coach - 1K-10K volume, Low competition ⭐
9. personal coaching - 1K-10K volume, Low competition ⭐

Strategy: Prioritize low-competition keywords for faster organic ranking and lower CPC in paid campaigns.

Implementation Timeline

Phase 1: Foundation (Weeks 1-4)

Week 1:

• Audit existing Google Ads campaigns
• Set up new campaign structure
• Create Tier 1 keyword landing pages (3-5 pages)
• Optimize home page for primary keywords

Week 2:

• Launch Tier 1 Google Ads campaigns
• Create Tier 2 keyword landing pages (3-5 pages)
• Publish first month's blog content (4 posts)
• Implement basic schema markup

Week 3:

• Launch Tier 2 Google Ads campaigns
• Optimize existing service pages
• Set up Google Search Console monitoring
• Create local SEO pages (if applicable)

Week 4:

• Launch Tier 3 (long-tail) campaigns
• Publish remaining Month 1 blog content
• Technical SEO audit and fixes
• Set up conversion tracking

Phase 2: Expansion (Weeks 5-8)

Week 5-6:

• Analyze Phase 1 performance
• Optimize underperforming campaigns
• Create Tier 4 (trending) keyword content
• Expand landing page portfolio

Week 7-8:

• Launch Tier 4 campaigns for trending keywords
• Publish Month 2 blog content
• Advanced schema markup implementation
• Backlink building campaign

Phase 3: Optimization (Weeks 9-12)

Week 9-10:

• Comprehensive performance review
• A/B test landing pages
• Refine keyword targeting
• Expand successful campaigns

Week 11-12:

• Publish Month 3 blog content
• Long-term SEO strategy refinement
• Quarterly report preparation
• Plan next quarter's keyword strategy

Success Metrics & KPIs

Paid Search Metrics

Primary KPIs:

• Click-Through Rate (CTR) - Target: >3% for high-volume keywords
• Cost Per Click (CPC) - Monitor against budget
• Conversion Rate - Target: >5% for transactional keywords
• Cost Per Acquisition (CPA) - Target: <$200 per consultation booking
• Return on Ad Spend (ROAS) - Target: >3:1

Keyword Performance:

• Impressions by keyword
• Clicks by keyword
• Average position by keyword
• Quality Score improvements

Organic Search Metrics

Primary KPIs:

• Organic traffic growth - Target: +20% month-over-month
• Keyword rankings - Track top 50 target keywords
• Organic click-through rate - Target: >2%
• Backlinks acquired - Target: 10+ quality backlinks/month
• Domain Authority improvement

Content Performance:

• Blog post views
• Time on page
• Bounce rate
• Conversion rate from blog content

Business Metrics

Primary KPIs:

• Consultation bookings from search
• Coach applications from search
• Revenue attributed to search marketing
• Customer acquisition cost (CAC)
• Lifetime value (LTV) of search-acquired customers

Risk Mitigation

Potential Challenges

1. High CPC for Competitive Keywords

   • Risk: "coaching" keyword has high competition
   • Mitigation: Focus on long-tail variations, use phrase/exact match, optimize Quality Score

2. Trending Keywords May Not Sustain

   • Risk: +900% trends may be temporary
   • Mitigation: Monitor trends quarterly, diversify keyword portfolio, don't over-invest in single trends

3. Low-Volume Keywords May Not Drive Traffic

   • Risk: Long-tail keywords have low search volume
   • Mitigation: Focus on high-intent keywords, combine multiple long-tail keywords, prioritize conversion over volume

4. Budget Constraints

   • Risk: High CPC keywords may exhaust budget quickly
   • Mitigation: Set daily budgets, use bid adjustments, prioritize high-ROI keywords, focus on organic for expensive keywords

5. Competitor Response

   • Risk: Competitors may bid on same keywords
   • Mitigation: Differentiate through unique value props, focus on brand keywords, build strong organic presence

Tools & Resources

Recommended Tools

Free Tools:

• Google Keyword Planner (keyword research)
• Google Search Console (organic performance)
• Google Analytics (traffic analysis)
• Google Trends (trend analysis)
• Answer The Public (content ideas)

Paid Tools (Optional):

• SEMrush or Ahrefs (competitor analysis, keyword tracking)
• Moz Pro (SEO monitoring)
• SpyFu (competitor ad intelligence)
• Hotjar (user behavior analysis)

Reporting Templates

Monthly Report Should Include:

• Keyword performance summary
• Campaign performance (paid search)
• Organic ranking changes
• Content performance
• Conversion metrics
• Budget utilization
• Recommendations for next month

Next Steps & Action Items

Immediate Actions (This Week)

1. Review and approve this marketing plan
2. Set up Google Ads account structure (if not already done)
3. Create first 3 Tier 1 landing pages
4. Set up conversion tracking
5. Begin Month 1 blog content creation

Short-Term Actions (This Month)

1. Launch Tier 1 Google Ads campaigns
2. Complete all Tier 1 landing pages
3. Publish Month 1 blog content (4 posts)
4. Implement basic schema markup
5. Set up monitoring and reporting dashboards

Medium-Term Actions (Next 3 Months)

1. Expand to Tier 2 and Tier 3 keywords
2. Build backlink portfolio
3. Create location-specific pages (if applicable)
4. Develop content calendar for next quarter
5. Optimize based on performance data

Appendix: Complete Keyword List

All Keywords by Category

Core Coaching Keywords

• coaching (1M-10M, High competition)
• life coach (10K-100K, Low)
• executive coach (1K-10K, Low)
• leadership coach (10K-100K, Low, +900%)
• dating coach (10K-100K, Low)
• performance coach (1K-10K, Medium)
• career coaches (10K-100K, Low)
• relationship coaching (10K-100K, Low)
• wellness coach (1K-10K, Low)
• personal coaching (1K-10K, Low)
• professional coaching (1K-10K, Medium)

Service-Specific Keywords

• life coaching services (100-1K, Low)
• executive coaching services (1K-10K, Low, +900%)
• leadership coaching services (100-1K, Low)
• coaching services (various volumes)
• professional coaching services (100-1K, Medium)

Certification & Credibility Keywords

• certified life coach (10K-100K, High)
• becoming a certified coach (10-100, High)
• certified professional life coach (100-1K, Medium)
• becoming a leadership coach (10-100, High)

Location-Based Keywords

• life coach services near me (10-100, Medium)
• executive coach near me (100-1K, Medium)
• career life coach near me (10-100, High)
• executive career coach near me (10-100, Low)

Hybrid/Combined Service Keywords

• life and career coach (1K-10K, Low, +900%)
• executive and life coach (100-1K, Low, +900%)
• life and business coach (1K-10K, Low, +900%)
• executive and leadership coaching (1K-10K, Low, +900%)

Informational/Educational Keywords

• i want to be a life coach (10-100, High)
• be a life coach (10-100, High)
• becoming a life coach (various)
• what is life coaching (various)
• about life coaching (10-100, Low)

Transactional Keywords

• find a life coach (100-1K, Medium)
• get a life coach (100-1K, Medium)
• i want a life coach (10-100, High)
• people looking for life coaches (10-100, High)

Document Version: 1.0
Last Updated: December 2, 2025
Next Review: March 2, 2026
Owner: Marketing Team
Stakeholders: SEO Team, Content Team, Paid Search Team

Notes

• Currency Conversion: All PEN (Peruvian Sol) values should be converted to USD for actual budget planning. Approximate conversion rate: 1 PEN ≈ $0.27 USD (verify current rate)
• Market Focus: This plan is based on United States, English market. Adjust for other markets as needed.
• Trend Monitoring: Keywords showing +900% trends should be monitored closely as trends may not be sustainable long-term.
• Competition Levels: "Low" competition in Google Keyword Planner may still be competitive in organic search. Use as relative indicator only.