
Modern Image Formats - .SVG vs .AVIF vs .WEBP vs. HEIF/HEIC
What's going on when it comes to Android, iOS and the Web when it comes to images. .JPEG and .PNG aren't the only ones in town anymore.
Preparing something amazing for you!

What's going on when it comes to Android, iOS and the Web when it comes to images. .JPEG and .PNG aren't the only ones in town anymore.
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More on the limits of not empiricism, but science
*SVG shown for vector graphics comparison
If Instagram switched all photos to AVIF format tomorrow, they would save enough bandwidth to stream Netflix for 50 million people simultaneously. That's the power of modern compression!
Born: 1992 (31 years old!)
Best for: Photographs
Born: 1996 (27 years old)
Best for: Graphics, logos, screenshots
Born: 2001 (22 years old)
Best for: Icons, logos, simple graphics
Born: 2010 (13 years old)
Best for: Everything (photos + graphics)
Born: 2017 (6 years old)
Best for: iPhone photos, Apple ecosystem
Ever wonder why your iPhone photos sometimes won't upload to websites? Or why Android users can't see your pictures properly? Welcome to the Image Format Wars - where tech giants fight with YOUR photos as weapons!
Secret Weapon: HEIF/HEIC
Strategy: "Make our photos beautiful, screw compatibility"
What iPhone does:
Why your friends can't see your photos sometimes: Your iPhone is literally speaking a different language!
Secret Weapon: WebP everywhere
Strategy: "Google knows best, use our web standards"
What Android does:
Why Android users load websites faster: Google basically owns the mobile web!
Secret Weapon: "Just make it work!"
Strategy: Progressive enhancement survival mode
What websites do:
<picture> tagsWhy some sites are blazing fast: They're secretly serving you better formats!
Instagram's Dirty Secret: They convert all your photos to their own optimized format anyway, so your "perfect" iPhone HEIC gets turned into compressed JPEG!
WhatsApp's Smart Move: Automatically converts between formats so iPhone and Android users can actually share photos without drama.
Your Email's Confusion: Gmail still chokes on HEIF files, which is why your iPhone "converts" them when you email photos.
That amazing photo you posted? It's been through more transformations than a Marvel superhero. Your original iPhone HEIF becomes JPEG becomes WebP becomes whatever TikTok wants it to be. It's like playing telephone with your memories!
Data savings from switching to modern formats
Modern image formats could reduce global internet energy consumption by 12% - equivalent to taking 8 million cars off the road for a year. Your choice of image format literally helps save the planet!
The image format revolution is happening right now. Every day you wait is money wasted on data bills, time lost on slow loading, and storage space squandered.
The future of images is smaller, faster, and better quality. The only question is: will you be part of it?