
Why Life Coaching Delivers Superior ROI to Traditional EAP Programs: The Data-Driven Case
Why Life Coaching Delivers Superior ROI to Traditional EAP Programs: The Data-Driven Case for Dancing Dragons
Read time: 7 minutes
TL;DR: While traditional Employee Assistance Programs (EAPs) struggle with 5-10% utilization rates and deliver 7-8x ROI, modern life coaching approaches achieve 10-30% engagement rates and generate 500-788% ROI. For US organizations, the choice is clear: life coaching isn't just the futureāit's the present competitive advantage.
The Utilization Crisis: When Support Goes Unused
š US EAP Utilization Reality Check
Annual utilization rate
US employees with EAP access
US employers offer EAPs
Callers needing therapy are rejected
The Hidden Waste:
EAP Investment Calculator (1,000 employees):
⢠Annual EAP cost: $50,000
⢠7% utilization = 70 employees helped
⢠Cost per actual user: $714
⢠930 employees receive zero benefit
⢠Waste rate: 93%
Life Coaching: The Engagement Revolution
š Coaching Utilization Advantages
| Program Type | Engagement Rate | Real Examples |
| Broad Access Coaching | 10-30% | CoachHub: 20% reach rate |


