How to Post a Blog for Dancing Dragons Coaching Collective
How to Post a Blog for Dancing Dragons Coaching Collective
Behind the Scenes: Your Guide to Multi-Platform Bloggin With DD.CC
By Dancing Dragons Media
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How to Post a Blog for Dancing Dragons Coaching Collective
Behind the Scenes: Your Guide to Multi-Platform Publishing
Welcome to the meta-guide that probably should have existed from day one! If you're part of the Dancing Dragons Coaching Collective team and need to publish content across our three main platforms, you've come to the right place. This isn't your typical blog post about coaching philosophy or personal growth—this is the nuts-and-bolts guide to actually getting your words out into the world.
Why Three Platforms?
Before we dive into the how, let's briefly touch on the why. Dancing Dragons maintains a presence on three distinct platforms, each serving a unique purpose in our content ecosystem:
dancingdragons.cc/blog - Our home base, where we have full control over design, branding, and user experience
dancingdragons.medium.com - Medium's built-in audience helps us reach readers who might never have found us otherwise
dancingdragonscoachingcollective.substack.com - Direct-to-inbox delivery builds a more intimate relationship with our most engaged readers
Think of it as the digital equivalent of playing multiple venues. Each platform has its own vibe, its own audience, and its own strengths. By publishing across all three, we maximize our reach while maintaining consistent messaging.
The Universal Login: One Email to Rule Them All
Here's the beautiful simplicity of our system: everything runs through one email account. No juggling passwords, no trying to remember which email goes with which platform. It's all m**@dancingdragons.cc.
Step 1: Access the Gmail Account
Start by logging into the Gmail account at m**@dancingdragons.cc. This is your master key. Without it, the other doors won't open. Make sure you have the credentials from your team lead or the person who set up the accounts initially.
Step 2: Navigate to Each Platform
Once you're logged into Gmail, you can access all three publishing platforms. Here's the important part: when you try to log into Medium or Substack, they'll send one-time passwords (OTPs) to verify your identity. Since you're already logged into the Gmail account, you can quickly grab these codes.
Pro tip: Keep the Gmail tab open in your browser while you're working on the other platforms. You'll likely need to check it for verification codes, especially if it's been a while since you last logged in.
Gabriel García Márquez's *One Hundred Years of Solitude* and John Steinbeck's *The Grapes of Wrath*
Step 3: Use the Same Credentials Everywhere
For all three platforms, use m**@dancingdragons.cc as your login email. This consistency is intentional—it prevents the nightmare scenario of having orphaned accounts or content scattered across different logins.
Creating Content: The AI-Assisted Workflow
Now comes the fun part—actually creating the blog post. We've streamlined this process to leverage modern AI tools while maintaining our authentic voice and quality standards.
Step 4: Generate Your Initial Draft
Head to your AI tool of choice. Whether you're using ChatGPT, Claude, or another language model, the prompt structure remains the same. Here's what you should ask:
"Generate a 10-minute read blog post article in raw markdown format on the topic of [YOUR TOPIC]"
Why raw markdown? Because markdown is the universal language of the web. It's clean, portable, and works seamlessly across all our platforms. No proprietary formatting, no weird conversion issues—just pure, structured text.
Why a 10-minute read? This length (roughly 2,000-2,500 words) hits the sweet spot. It's substantial enough to provide real value and rank well in search engines, but not so long that readers feel overwhelmed. Plus, it's the goldilocks zone where people feel they've learned something meaningful without committing their entire lunch break.
Step 5: Format for ReactMarkdown Compatibility
Here's where things get slightly technical, but stick with me—it's simpler than it sounds. Our main website uses a React-based system with ReactMarkdown and the rehype plugin. To make sure your content displays beautifully with proper spacing, you'll need one more formatting step.
Return to your AI tool and give it this follow-up instruction:
"Please format this better by putting in '
' above (keyword: above, not below) each and every paragraph heading and make it compatible with ReactMarkdown with the rehype plugin."
Why above the headings? This creates visual breathing room before each new section, making the content easier to scan and more pleasant to read. It's a small detail that makes a big difference in user experience.
The rehype plugin handles the transformation of markdown into React components, and this formatting ensures everything renders correctly on dancingdragons.cc/blog without any manual intervention.
Platform-Specific Publishing Tips
Publishing on dancingdragons.cc/blog
Your formatted markdown is now ready to go directly into the CMS. Simply paste it into the content editor, add your title, set your featured image, and adjust any metadata like tags or categories. The <br><br> tags will ensure proper spacing throughout.
Publishing on Medium
Medium has its own editor, but it handles markdown beautifully. When you paste your content, Medium will automatically convert the markdown formatting. You may want to:
Add a compelling featured image (Medium loves good visuals)
Include 3-5 relevant tags to help with discoverability
Consider adding a brief author bio at the end
Use Medium's "Import a story" feature if you've already published on your main site
Publishing on Substack
Substack is built for email newsletters, so think about your subject line carefully—it's the first thing subscribers will see in their inbox. The platform also supports markdown, though you might want to:
Write a brief personal intro at the top (Substack readers love that intimate newsletter feel)
Consider your posting schedule (consistency matters on Substack)
Enable comments to foster community discussion
Add a call-to-action encouraging readers to share
The Cross-Posting Strategy
A quick word on timing: you don't have to publish simultaneously across all three platforms, though you certainly can. Some teams prefer to:
Publish on dancingdragons.cc first (establish it as the canonical source)
Cross-post to Medium after 24-48 hours (Medium's algorithm doesn't penalize this)
Send via Substack on your regular newsletter day (maintain consistency for email subscribers)
Others prefer the simultaneous approach for maximum initial impact. There's no wrong answer—experiment and see what works best for your audience engagement metrics.
Maintaining Brand Consistency
While each platform has its own flavor, make sure your content maintains the Dancing Dragons voice across all three:
Practical and accessible - We're not here to gatekeep wisdom behind jargon
Compassionate but honest - We tell the truth with kindness
Action-oriented - Every post should give readers something they can actually do
Professionally conversational - We're experts, but we're also human
Common Troubleshooting
Can't access the Gmail account? Make sure you have the correct credentials and that you're not locked out due to suspicious activity alerts. Contact your team administrator.
OTP codes not arriving? Check the spam folder in the Gmail account. Sometimes verification emails get filtered incorrectly.
Markdown not rendering correctly? Double-check that you've included the <br><br> tags above headings (not below), and that you're using proper markdown syntax.
Content looks different on each platform? This is normal to some extent—each platform has its own CSS and styling. Focus on the content hierarchy and readability rather than pixel-perfect consistency.
The Bottom Line
Publishing across three platforms might seem like extra work, but it's really about meeting your audience where they are. Some people browse Medium during their commute. Others have Substack newsletters as part of their morning routine. And some prefer to visit our website directly when they're specifically looking for coaching resources.
By maintaining this multi-platform presence with a streamlined workflow, we ensure that Dancing Dragons' message of practical, compassionate coaching reaches as many people as possible. And with this guide in hand, the technical barriers to making that happen have just gotten a lot lower.
Now go forth and publish. Your insights deserve to be read, and this system is designed to make sharing them as smooth as possible. The dragons are dancing, and it's time for your words to join them.
Have questions or suggestions for improving this workflow? The beauty of meta-content is that it can evolve based on team feedback. Let's keep making this process better together.