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The principles that guide everything we do at Dancing Dragons. These core values shape our culture, inform our decisions, and drive our mission to transform lives through coaching.
We believe technology should enhance, not replace, human relationships
We create experiences and frameworks that empower individuals to thrive independently
We're making quality coaching available to everyone, regardless of background
We combine the art of coaching with science-backed methodologies
We're focused on creating real, lasting transformation in people's lives
We maintain a zero-tolerance policy for toxic behavior and prioritize psychological safety and respect in all interactions
These values aren't just words—they guide how we build our platform, serve our clients, and work together as a team. Here's how we put them into practice every day.
At Dancing Dragons, we recognize that the most powerful transformations happen through genuine human connection. While we leverage cutting-edge technology to make coaching accessible and convenient, we never lose sight of the fact that real change comes from the relationship between coach and client. Our platform is designed to facilitate meaningful connections, not replace them. Every feature we build, every process we create, and every decision we make is evaluated through the lens of how it enhances human connection rather than diminishing it.
True transformation isn't about creating dependency—it's about building independence. We design our coaching programs, tools, and resources to teach clients how to become their own best coaches. Our goal is to equip people with frameworks, strategies, and mindsets that they can apply long after their coaching engagement ends. This means creating systems that are simple enough to understand, powerful enough to create change, and sustainable enough to last a lifetime.
Personal development shouldn't be a luxury reserved for the privileged few. We're committed to breaking down barriers—financial, geographic, cultural, and technological—that have traditionally prevented people from accessing quality coaching. This means offering flexible pricing, supporting multiple languages and cultural contexts, ensuring our platform works on any device, and actively working to make coaching inclusive and welcoming to people from all walks of life.
While coaching is an art, it's also a science. We believe in combining the intuitive, relational aspects of coaching with proven methodologies and evidence-based practices. Our coaches are trained in techniques that have been validated by research, and we continuously evaluate and refine our approaches based on outcomes data. This commitment to evidence ensures that our clients receive not just well-intentioned support, but effective interventions that actually create lasting change.
We're not interested in feel-good sessions that don't lead anywhere. Every coaching engagement at Dancing Dragons is designed to create measurable, meaningful change. We work with clients to set clear goals, establish metrics for success, and track progress over time. This focus on measurable impact ensures accountability, provides motivation, and allows us to continuously improve our services. We celebrate wins, learn from setbacks, and always keep our eyes on the ultimate goal: real transformation in our clients' lives.
Life is too short to work with people who make it harder. We maintain a zero-tolerance policy for toxic behavior, whether from clients, coaches, or team members. This isn't about being overly sensitive—it's about recognizing that psychological safety is essential for growth, and that respect and kindness are non-negotiable. We actively cultivate an environment where everyone can be authentic, vulnerable, and focused on growth without fear of judgment, manipulation, or abuse. This rule protects everyone in our community and ensures that our platform remains a safe space for transformation.
Our values inform every aspect of our work, from product development to client service to team culture.
We design features and experiences that prioritize human connection, accessibility, and measurable outcomes. Every tool we build reflects our commitment to these values.
We foster an environment of respect, psychological safety, and mutual support. Our No Asshole Rule ensures everyone can thrive in a positive, inclusive atmosphere.
We combine evidence-based methodologies with the art of coaching, creating self-sustaining systems that empower individuals to achieve lasting transformation.
When we hire team members, coaches, or partners, we look for people who share our values and are committed to living them every day. These values guide our hiring decisions and shape our team culture.
We seek team members who embody our values and contribute to a positive, inclusive culture where everyone can thrive.
We look for people who are passionate about creating measurable, lasting change in people's lives, not just going through the motions.
Every team member must demonstrate respect, kindness, and a commitment to psychological safety in all interactions.
Ready to work with a team that lives these values every day? Join us in transforming lives through coaching.