About Us
We are a startup in the life coaching industry focused on making personalized coaching accessible to everyone. Similar to how platforms like BetterHelp transformed therapy access, we're creating the definitive platform connecting individuals with certified life coaches who can help them achieve their goals, overcome obstacles, and lead more fulfilling lives.
Our mission is to democratize personal development by providing affordable, convenient, and effective life coaching through our tech-forward platform. We believe everyone deserves access to the guidance and support needed to reach their full potential.
Role Overview
As our Marketing Director, you will lead the development and execution of our marketing strategy to drive user acquisition, coach recruitment, and brand awareness. This flexible role requires a minimal time commitment (3-5 hours per week) while offering you the opportunity to shape the marketing foundation of an innovative startup in the personal development space. You'll work directly with the CEO and leadership team to establish our brand identity, create compelling messaging, and implement effective marketing campaigns. This position is ideal for an experienced marketing professional who is looking to diversify their portfolio with an equity-based opportunity in a promising early-stage company.
Key Responsibilities
Brand Strategy & Development
- Define and articulate our brand identity, voice, and positioning in the market
- Develop a comprehensive marketing strategy aligned with business objectives
- Create brand guidelines and ensure consistent implementation across all touchpoints
- Establish our unique value proposition in the competitive coaching landscape
- Oversee the development of brand assets and marketing materials
- Ensure our brand resonates with both potential clients and coaches
Growth Marketing
- Develop user acquisition strategies for both coaching clients and professional coaches
- Identify target audience segments and create persona-based marketing approaches
- Establish KPIs and metrics to measure marketing effectiveness
- Design and optimize the marketing funnel from awareness to conversion
- Implement cost-effective marketing tactics suitable for an early-stage startup
- Analyze performance data and iterate on strategies to improve results
Content & Messaging
- Develop a content strategy that establishes thought leadership in personal development
- Create compelling messaging that communicates our value to different audience segments
- Oversee the production of high-quality content for various channels
- Implement SEO strategies to increase organic visibility and traffic
- Develop educational content that showcases the benefits of professional coaching
- Ensure all content aligns with our brand values and voice
Digital Marketing
- Establish our presence across relevant digital channels
- Develop social media strategies that build community and engagement
- Design email marketing campaigns for nurturing leads and user retention
- Implement performance marketing tactics when appropriate
- Explore partnership and co-marketing opportunities with aligned brands
- Advise on website UX/UI from a marketing perspective
Qualifications
Required
- Bachelor's degree in Marketing, Communications, or related field
- 7+ years of marketing experience, with at least 3 years in marketing leadership roles
- Strong understanding of digital marketing channels and tactics
- Experience developing brand strategy and positioning
- Demonstrated ability to create compelling messaging and content
- Knowledge of marketing analytics and performance measurement
- Comfort with a lightweight, advisory role with flexible time commitment
Preferred
- Experience in the coaching, wellness, tech, or personal development industries
- Background with digital platforms, marketplaces, or subscription business models
- Strong understanding of B2C and B2B marketing approaches
- Experience with content marketing and thought leadership
- Knowledge of community building and engagement strategies
- Previous marketing roles in startups or early-stage companies
What We Offer
- Equity-only compensation package with significant upside potential
- Flexible time commitment (3-5 hours per week)
- Special access to our coaching platform for your personal development
- Remote-first work environment with asynchronous communication
- Annual team retreats for strategic planning and team building
- The opportunity to shape the marketing foundation of an innovative coaching platform
- Potential for increased involvement as the company scales
Our Values
Human Connection
We believe technology should enhance, not replace, human relationships
Self-Sustaining Systems
We create experiences and frameworks that empower individuals to thrive independently
Accessibility
We're making quality coaching available to everyone, regardless of background
Evidence-Based Approaches
We combine the art of coaching with science-backed methodologies
Measurable Impact
We're focused on creating real, lasting transformation in people's lives
No Asshole Rule
We maintain a zero-tolerance policy for toxic behavior and prioritize psychological safety and respect in all interactions
Are you an experienced marketing professional looking to advise an innovative startup? Do you want to help build the marketing foundation for a company making a positive impact? Join us in shaping the future of life coaching!
We are an equal opportunity employer committed to building a diverse team. We encourage applications from all qualified candidates regardless of background.