Fractional Chief Content Officer / Livestream Producer

About Us

We are a startup in the life coaching industry focused on making personalized coaching accessible to everyone. Similar to how platforms like BetterHelp transformed therapy access, we're creating the definitive platform connecting individuals with certified life coaches who can help them achieve their goals, overcome obstacles, and lead more fulfilling lives.

Our mission is to democratize personal development by providing affordable, convenient, and effective life coaching through our tech-forward platform. We believe everyone deserves access to the guidance and support needed to reach their full potential.

Role Overview

As our Fractional Chief Content Officer / Livestream Producer, you will lead our content strategy with a particular focus on developing and growing our livestream presence across multiple platforms. You'll be responsible for creating engaging, high-quality content that showcases our coaching expertise, builds audience engagement, and drives platform adoption. This role combines strategic content planning with hands-on production expertise to establish our brand as a trusted voice in the personal development space. You'll work closely with our CEO, CMO, CPO, CXO and our network of coaches to create compelling programming that resonates with our target audience.

Key Responsibilities

Livestream Strategy & Production

• Develop and execute a comprehensive livestream content strategy aligned with our brand positioning and business goals
• Plan, produce, and direct regular livestream sessions featuring our coaches and subject matter experts
• Manage all technical aspects of livestream production including setup, equipment selection, platform optimization, and quality assurance
• Create multi-platform distribution strategies to maximize reach and engagement (YouTube, TikTok, Instagram, LinkedIn, etc.)
• Build and maintain a consistent livestream calendar with diverse content formats (Q&As, workshops, coaching demonstrations, expert interviews)
• Implement best practices for audience growth, engagement, and retention across livestream platforms

Content Growth & Analytics

• Develop data-driven strategies to grow our audience and channel subscribers across platforms
• Analyze content performance metrics to optimize future productions and content strategy
• Identify trends and opportunities in the personal development and coaching content ecosystem
• Establish KPIs for content performance and provide regular reporting on growth metrics
• Conduct competitive analysis of similar channels and content creators in our space
• Test and iterate on content formats, titles, thumbnails, and promotional strategies to maximize viewership

Content Team Leadership

• Build and lead a small, efficient content production team (potentially including contractors)
• Direct guest coaches and experts to deliver their best performance on camera
• Provide clear creative direction while maintaining authentic coaching experiences
• Create production guidelines and standards for consistent quality across all content
• Develop efficient workflows for content creation, approval, publication, and promotion
• Mentor team members in livestream best practices and audience growth strategies

Brand & Marketing Integration

• Collaborate with the marketing team to align content strategy with overall marketing objectives
• Repurpose livestream content into short-form videos, clips, and other marketing assets
• Develop content that supports lead generation and conversion throughout the user journey
• Ensure consistent brand voice, messaging, and visual identity across all content
• Create coaching-focused content that authentically demonstrates our platform's value
• Identify and execute strategic collaborations with influencers and partners for cross-promotion

Qualifications

Required

• 5+ years of experience in content production, with at least 3 years focused on livestream content
• Proven track record of growing channels and audiences on major platforms (YouTube, Twitch, TikTok, Rumble, Facebook Live, etc.)
• Strong technical knowledge of livestreaming equipment, software, and best practices
• Experience directing on-camera talent and creating engaging interview/discussion formats
• Demonstrated ability to analyze content performance data and optimize for growth
• Excellent project management skills with ability to manage multiple productions simultaneously
• Strong understanding of social media algorithms and content distribution strategies
• Creative storytelling abilities with a focus on authentic, value-driven content

Preferred

• Experience in the coaching, personal development, or wellness industries
• Background working with subject matter experts to create educational content
• Understanding of conversion funnels and content's role in customer acquisition
• Knowledge of SEO and content discovery optimization techniques
• Experience building and leading remote or distributed content teams
• Portfolio demonstrating successful channel growth and engagement strategies

What We Offer

• Equity-focused compensation package with significant upside potential
• Flexible, part-time commitment as a fractional executive (5-10 hours/week)
• Unlimited access to our coaching platform for your personal development
• Remote-first work environment with flexible hours
• Annual team retreats for strategic planning and team building
• The opportunity to create content that genuinely helps people improve their lives
• Potential pathway to full-time role as the company scales

Our Values

Are you passionate about creating compelling content that helps people transform their lives? Do you have a proven track record of growing engaged audiences through livestreaming? Join us in building the future of life coaching content!