About Us
We are a startup in the life coaching industry focused on making personalized coaching accessible to everyone. Similar to how platforms like BetterHelp transformed therapy access, we're creating the definitive platform connecting individuals with certified life coaches who can help them achieve their goals, overcome obstacles, and lead more fulfilling lives.
Our mission is to democratize personal development by providing affordable, convenient, and effective life coaching through our tech-forward platform. We believe everyone deserves access to the guidance and support needed to reach their full potential.
Role Overview
As our Advertising Director, you will lead the development and execution of our paid acquisition strategy to drive client growth and coach recruitment. This flexible role requires a minimal time commitment (3-5 hours per week) while offering you the opportunity to shape the advertising approach of an innovative startup in the personal development space. You'll work directly with the CEO and leadership team to establish effective advertising campaigns, optimize conversion funnels, and manage our ad budget for maximum ROI. This position is ideal for an experienced advertising professional who is looking to diversify their portfolio with an equity-based opportunity in a promising early-stage company.
Key Responsibilities
Advertising Strategy & Planning
- Develop comprehensive advertising strategies aligned with business growth objectives
- Create and implement multi-channel advertising plans across digital platforms
- Establish KPIs and performance metrics to measure advertising effectiveness
- Build advertising funnels optimized for both client acquisition and coach recruitment
- Identify target audience segments and develop persona-based advertising approaches
- Advise on budget allocation across channels and campaigns for maximum impact
Campaign Management & Optimization
- Design and launch advertising campaigns across relevant platforms (Google, Meta, LinkedIn, etc.)
- Implement A/B testing frameworks to continuously improve ad performance
- Optimize campaigns based on performance data and conversion metrics
- Develop retargeting strategies to capture interested prospects
- Create landing page recommendations to improve conversion rates
- Implement tracking and attribution systems to measure campaign effectiveness
Creative Direction
- Establish creative guidelines for advertising assets
- Direct the development of compelling ad creative that drives engagement
- Ensure ad content aligns with our brand voice and positioning
- Create ad copy that resonates with our target audiences
- Develop creative testing frameworks to identify high-performing content
- Implement personalization strategies to improve relevance and conversion
Channel Strategy
- Identify the most effective advertising channels for our target audiences
- Develop platform-specific strategies that leverage each channel's strengths
- Implement cross-channel attribution to understand the customer journey
- Explore emerging advertising platforms and opportunities
- Create strategic partnerships with relevant media outlets when appropriate
- Develop contextual advertising approaches for coaching-related content
Qualifications
Required
- Bachelor's degree in Marketing, Advertising, or related field
- 7+ years of advertising experience, with at least 3 years in advertising leadership roles
- Strong understanding of digital advertising platforms (Google Ads, Meta Ads, etc.)
- Experience developing and optimizing conversion funnels
- Demonstrated ability to manage advertising budgets and improve ROI
- Knowledge of advertising analytics and performance measurement
- Comfort with a lightweight, advisory role with flexible time commitment
Preferred
- Experience in the coaching, wellness, tech, or personal development industries
- Background with digital platforms, marketplaces, or subscription business models
- Strong understanding of both B2C and B2B advertising approaches
- Experience with content-driven advertising strategies
- Knowledge of community building and engagement tactics
- Previous advertising roles in startups or early-stage companies
What We Offer
- Equity-only compensation package with significant upside potential
- Flexible time commitment (3-5 hours per week)
- Special access to our coaching platform for your personal development
- Remote-first work environment with asynchronous communication
- Annual team retreats for strategic planning and team building
- The opportunity to shape the advertising foundation of an innovative coaching platform
- Potential for increased involvement as the company scales
Our Values
Human Connection
We believe technology should enhance, not replace, human relationships
Self-Sustaining Systems
We create experiences and frameworks that empower individuals to thrive independently
Accessibility
We're making quality coaching available to everyone, regardless of background
Evidence-Based Approaches
We combine the art of coaching with science-backed methodologies
Measurable Impact
We're focused on creating real, lasting transformation in people's lives
No Asshole Rule
We maintain a zero-tolerance policy for toxic behavior and prioritize psychological safety and respect in all interactions
Are you an experienced advertising professional looking to advise an innovative startup? Do you want to help build the advertising foundation for a company making a positive impact? Join us in shaping the future of life coaching!
We are an equal opportunity employer committed to building a diverse team. We encourage applications from all qualified candidates regardless of background.